HAIR DRYER
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HAIR STYLING, MADE SIMPLE

INDUSTRIAL DESIGN 2 (USER-CENTRIC) CCA, 2018.

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 A FUNCTION DRIVEN COMPACT HAIR DRYER DESIGNED WITH BRAUN'S SIGNATURE SIMPLISTIC STYLINGS, WITH STRAIGHT LINES AND PERFECT GEOMETRIC DETAILS.

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MARKET RESEARCH

BRAND IDENTITY

USER INTERVIEWS 

MARKET OPPORTUNITY

TARGET DEMOGRAPHIC

IDENTIFY PROBLEM

 HOW CAN I MAKE THE PRODUCT USE AND STORAGE EXPERIENCE MORE INTUITIVE AND UNOBTRUSIVE?

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COMPACT BUT POWERFUL.

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STANDS UPRIGHT RESULTING IN A SMALLER FOOTPRINT

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MAGNETIC ATTACHMENTS FOR FAST AND SECURE ADAPTABILITY.

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